OTWO: The problem would be self correcting if the printing corporation recognized the drying up of money for literature and reduced spending. But it could not reduce it fast enough.
Agreed. And as WT reduced spending with cheaper publications, fewer magazines, and cutting the magazine pages in half, the donations from publishers would easily decrease into a downward spiral. With every cutting of cost that publishers could see, why would they keep donating the same?
And with no defined price on the publications and DVDs, it's completely at the whim of the sheeple to donate or not donate for the stuff. And with their shift away from printing and toward online content, expenses will continue and income will continue the decline. Who pays for web content that it freely available? Who donates money to YouTube or Facebook?
The old publication sales and profit model has completely collapsed.